We help you uncover, write, and share your story.
Our team
CEO & Story Explorer. Author.
Aaron Bethune
Aaron is an adventurer. From climbing in the Andes and making records to speaking around the world and working with celebrities, musicians, entrepreneurs, charities, government, and corporations, Aaron is always excited to see life through a new lens and help others uncover a new perspective.
Creative Director. Author.
Clint Hutzulak
Clint is a CGD™ Certified Graphic Designer whose book and editorial design work has been honoured with awards from Graphic Designers of Canada, Alcuin, Applied Arts, and others. His debut novel was a finalist for the Amazon.ca/Books in Canada First Novel Award and has been translated into French and German.
Senior Editor & Story Architect. Author.
Sofia Capel
Sofia is an editor and writer and lives a quiet life by the English south coast. She has tried her hand at journalism, marketing, teaching, and photography, until her love for stories brought her here. She has an affinity for skaz, poetry slams, and semicolons.
Head Coach & Story Explorer. Author.
Ryan Stanley
Ryan is an author, speaker, Certified Professional Coach, lifelong creative entrepreneur, and Phish fan.
Special Projects Officer. Author.
Cathleen Lundgren
Our Special Projects Officer is a fanatical pioneer of life. Jumping on board missions to create awareness for causes, messages and ideas that she believes in while utilizing her naturally calm and strategic persona to traverse through life's toughest trials and to get to the finish line... wherever and whenever that is. Fangirl reaction: Meeting Tina Turner.
Illustrator & Calligrapher. Author.
Laura Lavender
Laura is a calligrapher, illustrator, and bestselling author. Beyond books, you can find her working on greeting cards, big-brand campaigns, lettering for fashion designers and tattoo artists, and many awesome people having parties! When not in her studio, one can usually find her in the garden!
Photographer & Videographer. Author.
Dave Hamilton
A true artist, Dave has a recognizable style. Known for his bold lighting, larger-than-life charisma, exceptional creativity, and vast experience, he has become the first call to many global brands, celebrities, and athletes looking for the perfect image or video for their next project.
