Chemical Code to Good Storytelling
Writing advice can often lean on idioms and fall into the trap of saying a lot while meaning little. You need to connect with your reader, but how? With increased research into brain chemistry, we better understand the biochemical tools used to achieve your writing’s intended effect.
5 Essential Ways to Build Consumer Trust Through Effective Storytelling
There is a common notion that storytelling is something that belongs entirely to creative inputs; writing fiction and nonfiction books, screenplays, and even the lyrical aspects of storytelling seen in poetry and songs. While these direct forms reign true to the idea of storytelling, it’s important to note that alongside books, screenplays, and songs, storytelling is just as equally a business tool that can be utilized to define and differentiate a brand from its competitors.